Of all the different products and brands that are for sale in a store, the customer probably becomes aware of less than one percent.
With simple visual tricks we can influence which products that are recognized and how impressions really are interpreted. This gives anyone who works in a store enormous opportunities. But to be able to communicate effectivly with your customers the retailer need to know how these particular visual rules work.
In-Store Marketing gives you the knowledge you need. It describes a model for how customers make their in-store decissions. It also presents research, explains experiements and studies made in the field during the last 40 years.
- Did you know that your store can increse sales of one single product over 1000 percent by exposing it in a different way?
- Or by placing a product against a blue background instead of a red one can help you sell the product for a higher price?
Jens Nordfält has a PhD in in-store marketing and works with research and teaches at the Stockholm School of Economics.
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